a person standing outdoors wearing sunglasses, a black baseball cap and a checkered jacket, holding a beverage can.

whatever it takes.

Coach Dye

work with coach dye

strength, nutrition, coaching support and training plans for real people through chaos, change and everything in-between.

buy a strength training plan
buy a nutrition plan

10 years+ of playing
& coaching sports

hundreds of people &
sports teams supported

strength, nutrition
& behaviour change

neurodivergent-aware coaching

my coaching is built on lived experience… not just theory.

women's American football team standing in a line holding hands before a game, with a person in uniform holding a British flag. he players are wearing red jerseys with white numbers, blue pants, and white knee-high socks, with helmets placed on the ground in front of them.
two American football players, one in a red jersey and the other in a blue jersey, engage in a blocking drill during practice on a football field.
smiling female coach with long hair wearing a baseball cap and black jacket, in an indoor setting.
two people smiling and talking outdoors, one wearing a black jacket with a jaguar logo, the other in a black hoodie with a colourful graphic, holding a smartphone.
a female coach holding a green and black padded tackling dummy on a rugby field at night, smiling, dressed in black sportswear with red accents.

i’ve learned, both as an athlete and a coach, that performance without support doesn’t last. real strength is built when movement, recovery, identity and mental health are treated as part of the same conversation.

this work blends physical training with intention, adaptability and respect for the human behind the programme…
because strength isn’t just what you lift…
it’s how you keep going.

the method ❊


build strength with purpose
strength doesn’t require perfect conditions. training adapts to your life
- not the other way around -
helping you build capacity even when things feel messy, unpredictable or heavy.

01

representation and support matter
coaching works best when you feel seen and understood. sessions are shaped around how you think, learn, recover and communicate - not how you’re “supposed” to.

02

simple systems, human reinforcement
plans are kept intentionally simple.
progress comes from conversation, positive reinforcement and consistent support - not punishment, pressure or constant tracking

03

two females standing on a football field inside a stadium, smiling and posing for a photo. one woman is wearing a red sports jersey and the other is wearing a navy blue sports shirt.

coaching,
tailored to you

this is designed for real humans, not ideal routines.

no two people move, think or adapt in the same way.
each coaching option offers a different level of support, pace and structure… but all are built to meet you where you are, respect your nervous system and move you forward with intention.

1:1 remote coaching session
£61.00
LEVEL UP - monthly coaching
£250.00
NEXT LEVEL - monthly coaching
£500.00

Built from lived experience and education

10+ years in coaching &
performance sport

over a decade working across elite, performance and grassroots sport as an athlete and a coach. i understand what training demands look like in real life, not just on paper.

female holding degree qualification

degree educated,
forever learning

i studied sport & exercise science at university and continue to learn through experience, reflection and ongoing education. coaching isn’t static and neither am i.

female coach holding a rugby tackle bag for training

human-first philosophy

i believe real change happens through conversation and trust.
not punishment or constant monitoring.
my coaching is built around clarity, flexibility and respect.

lived experience matters

i coach with an understanding of neurodivergence, anxiety, identity and grief… because i’ve lived it. that perspective shapes how i communicate, adapt and support people.

female american football player for great britain holding helmet
female rugby player scoring a try and celebrating

start with a
conversation

if you’re interested in working together, the first step is getting in touch. you don’t need to have everything figured out, we’ll work out what support makes sense for you and whether we’re a good fit.